The latest on our fledgling little empire, from press mentions to cool customer stories. Got a cool story about how your kids enjoy That Baby DVD and That Baby CD? We'd love to hear it!
Here at That Baby DVD World Headquarters, we’re gearing up for our big trade show debut at the ABC Kids Expo on September 7-11 in Las Vegas. This is the major event for the baby and kids market, and we’ll have the opportunity to show our products to hundreds of retail buyers. The show is costing us a fortune, but I’m confident in our products. I’m willing to spend what it takes to get in front of these buyers and show them just how cool baby music can be!
If you go into a kids’ store over the next two weeks, ask them if they’re going to the ABC Show. If they are, tell them to stop by Booth 1245…and why!
If you are a retailer that will be going to the ABC Show, please sign up here to receive news about our show specials.
A great and humbling article about me on Rick Recht’s blog
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Some great news to share with you all. Here’s the press release I just sent out over the wires…
Rock Your Baby! That Baby DVD and That Baby CD now available at all Pottery Barn Kids stores in the US and Canada
Unique baby gift is the first DVD ever carried by Pottery Barn Kids
Mercer Island, WA – OyBaby LLC is pleased to announce the immediate availability of its That Baby DVD and That Baby CD products at all 94 Pottery Barn Kids stores throughout the US and Canada. These unique baby gifts feature kid-friendly acoustic cover versions of songs written by artists like Joni Mitchell, Fleetwood Mac, Paul Simon, The Pretenders, Natalie Merchant, and more.
That Baby DVD is the first DVD ever carried by Pottery Barn Kids. The product combines colorful visuals of kids at play, nature, puppets, and animation with the lush vocal and acoustic soundtrack. The companion CD, That Baby CD, is also available at Pottery Barn Kids stores.
Both products were released in October 2007 to rave reviews. The popular shopping blog MomFinds called it “a fresh new look in children’s programming,” Seattle magazine calls it a “sanity saver for parents,” and the blog CreatureBug called it “beautiful, creative, and fun.”
“Hip moms looking for kids’ music that you’ll love too, rejoice! Help is as close as your nearest Pottery Barn Kids store,” says Rob Wolf, creator of That Baby DVD and That Baby CD. “This isn’t strictly baby music. This is music you’ll love as much as your kids will. We’re thrilled to be partnering with one the top brands in the children’s retail market to bring our groundbreaking products to a wider audience.”
About OyBaby LLC
Founded by husband and wife team Rob and Lisi Wolf in 2003, OyBaby LLC makes DVDs and CDs for kids and the grownups who love them. From its home-based “World Headquarters” in Mercer Island, Washington, the company has sold over 40,000 of its products to date to customers in all 50 states and 15 countries. The company’s products are made in the US of recyclable materials and are printed using soy-based inks. The company offers a “no questions asked” money back guarantee and free lifetime replacement of discs that get scratched, stepped on, smeared with peanut butter, or otherwise damaged.
Contact:
Rob Wolf
President and CEO
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I spent the early part of this week at event called the Northwest Kids’ Expo. It was a mini trade show for buyers of baby products. In attendance were owners of baby boutiques, online stores, and department stores. Our products received a tremendous response, and we were happy to add a number of stores to our Where To Buy section.
Talking to these buyers validated the uniqueness of our products and some of the choices we’ve made in running the business. The elevator pitch—”kid-friendly acoustic covers of songs written by artists like Bruce Springsteen, Neil Diamond, Fleetwood Mac, Joni Mitchell, and others”—always raises an eyebrow. But they also loved the fact that we were made in the US and from recyclable materials. These considerations seemed to have taken on a greater urgency with the buyers over the past year.
I was fortunate to share a suite at the event with four other Northwest entrepreneurs. Each one had products that were unique and compelling to the buyers as well:
Bellysock – A cool maternity and nursing accessory that hides those little flashes of tummy that you don’t want anyone to see
Baby Chaleco – Performance bibs for the extreme drooler
Maiden America – Beautifully handmade barrettes that stay in the wispiest of hair
Knuckleheads – Cool clothes for the hipster baby
I encourage you to check out these companies, as they are great products backed by great people.
Did you notice? We’ve remodeled! Thanks to the fine folks at Sofamade, we have a great new website to serve you, dear customer. Watch this space for some exciting news about the growth of our business.
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